Hidden Brain Podcast

Hidden Brain
Hidden Brain explores the unconscious patterns that drive human behavior and questions that lie at the heart of our complex and changing world. Our work, led by Host and Executive Editor Shankar Vedantam, is marked by a commitment to scientific and journalistic rigor, and a deep empathy for our guests and audience.
Afraid of the Wrong Things
by Hidden Brain

Around the world, people are grappling with the risks posed by the COVID-19 pandemic. How do our minds process that risk, and why do some of us process it so differently? This week, we talk with psychologist Paul Slovic about the disconnect between our own assessments of risk and the dangers we face in our everyday lives. 

Afraid of the Wrong Things
Our Brands, Our Selves
The Secret Life of Secrets
The Double Standard

Hidden Brain on the radio

January 28: Afraid of the Wrong Things — Around the world, people are grappling with the risks posed by the COVID-19 pandemic. How do our minds process that risk, and why do some of us process it so differently? This week, we talk with psychologist Paul Slovic about the disconnect between our own assessments of risk and the dangers we face in our everyday lives. 

January 21: Our Brands, Our Selves — All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are. 

January 11: The Secret Life of Secrets — It’s human nature to hide parts of ourselves that produce shame or anxiety. We tend to skip over details that could change how others perceive us. But no matter how big or small our secret, it will often weigh on our minds, and not for the reasons you might expect. This week on Hidden Brain, we talk with psychologist Michael Slepian about the costs of secret keeping.

January 4: The Double Standard — It’s easy to spot bias in other people, especially those with whom we disagree.  But it’s not so easy to recognize our own biases.  Psychologist Emily Pronin says it’s partly because of our brain architecture. This week on Hidden Brain, we explore what Pronin calls the introspection illusion.