You, But Better

Think about the resolutions you made this year: to quit smoking, eat better, or get more exercise. If you’re like most people, you probably abandoned those resolutions within a few weeks. That’s because change is hard. Behavioral scientist Katy Milkman explains how we can use our minds to do what’s good for us.

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Additional Resources


How to Change: The Science of Getting from Where You are to Where You Want to Be, Katy Milkman, Portfolio, May 4, 2021


Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling, Katy Milkman, Julia Minson, Kevin Volpp, Management Science, 2013

For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals, Katilin Wooley, Ayelet Fishbach, Journal of Consumer Research, 2016

Temporal Landmarks Spur Goal Initiation When They Signal New Beginnings, Hengchen Dai, Katherine Milkman, Jason Riis, Psychological Science, 2015

The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior, Hengchen Dai, Katherine Milkman, Jason Riis, Management Science, 2014

Using implementation Intentions Prompts to Enhance Influenza Vaccination Rates, Katy Milkman, Josh Beshears, James Choi and David Laibson, Proceedings of the National Academy of Sciences, 2011

Procrastination, Deadlines, and Performance: Self-Control by Precommitment, Dan Ariely, Klaus Wertenbroch, Psychological Science, 2002

Overcoming Salience Bias: How real-time feedback fosters resource conservation, Verena Tiefenbeck, Lorenz Goette, Kathrin Degen, Vojkan Tasic, Elgar Fleisch, Rafael Lalive, Thorsten Staake, Management Science, 2016

Grab bag: 

Odenplan, Stockholm Sweden piano stairs:

SEINFELD: George quits his job, but regrets it:


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