The Snowball Effect

Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a better world. Additional … Continue reading The Snowball Effect

Copyright 2021, Hidden Brain | Subscribe to the Hidden Brain Podcast: Apple | Google | Spotify