Month: March 2021

Made of Honor

Stories help us make sense of the world, and can even help us to heal from trauma. They also shape our cultural narratives, for better and for worse. This week on Hidden Brain, we conclude our three-part series on storytelling with a look at the phenomenon of “honor culture,” and how it dictates the way …

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The Snowball Effect

Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a better world. Additional …

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