Month: January 2021

Our Brands, Our Selves

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and …

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The Double Standard

It’s easy to spot bias in other people, especially those with whom we disagree.  But it’s not so easy to recognize our own biases.  Psychologist Emily Pronin says it’s partly because of our brain architecture. This week on Hidden Brain, we explore what Pronin calls the introspection illusion.


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